Our exciting journey began with our founder’s passion for Art and Fashion. Reza Mohyeddin is a dynamic designer and creator with a unique background in fashion design and civil engineering. He graduated from the Fashion Institute of Technology in New York City, where he has lived for the past 50 years. Reza’s creative mind and the love for NYC brings his unique vision to creating a collection which reflects his talents. 

Reza created bia, meaning “come” in his native Persian. From art to apparel, Reza has created and designed everything with attention to detail and quality. He has been meticulous in choosing partners that share his values and code of conduct to ensure all social and environmental rules meet a higher standard.