Reza Mohyeddin is a dynamic designer and creator with a unique background in fashion design and civil engineering. He graduated from the Fashion Institute of Technology in New York City, where he has lived for the past 50 years. A devotee of the city’s many boroughs, he brings his unique vision to creating a collection which reflects each of them.

Reza created bia, meaning “come” in his native Persian, as a way to melt his Iranian roots with his love of NYC. From art to apparel, Reza has created and designed everything with the attention to detail and perfection that he is known for in the art and fashion world.